Create a blog to advertise a specific product/service.
Monday, December 3, 2007 | | |
Blogs are fast becoming the trendy alternative to the classic salesletter site. In this case, the format is the only real change; the message is the same. Typically, the pitch is woven into as many blog entries as possible – or even used a tagline to every blog entry.
Jim Kukral’s 99 Ways to Blog for Business blog is a good example of a blog designed to move a product (in this case, his strategy guide for creating blogs for businesses).